” The conspiracy is designed like a game. Discovering clues that clarify Q’s cryptic missives produces a eureka effect, which offers a hit of dopamine and improves memory retention. It’s the same satisfaction that comes from solving a puzzle or finding the answer to a riddle.

Believers apply the same approach to everyday news: Find information that confirms any existing beliefs, then use it to augment their understanding of the conspiracy. Reject facts or information that counter the existing beliefs. It’s one of the reasons they struggle to recruit their family members, unless they’re persuaded to do research themselves.

I wondered what would happen in the days after Mr. Biden’s inauguration. Rather than re-evaluate their approach in the wake of Q’s failures, many doubled down. The problem wasn’t that the whole worldview was false, just that they had been led astray by inaccurate reports and misinterpretations.Continue reading→